Public exposure alone is worthless without interest.

 

Media Traction is what happens when the public's attention is both engaged and subsequently retained for a period of time.  Giving you or your project not just more press, but creating an increased level of anticipation among your audience.

 

While media outlet's appetites for content grow more voracious, special attention must be paid in order to balance short-term goals with the long-term objectives and peace of mind of the principals involved.

 

Any well-navigated media endeavor must include a realistic assessment of public interest, in order to achieve and maintain...

 

Media Traction.